Why You Need Professional Videos
Why You Need Professional Videos for Your Business
If you’re a business owner, you know that all businesses need to use some type of marketing in order to get their message out to people, whether it’s through an email campaign, paid media advertising, or posts on social media. You might think that you need to hire an ad agency or marketing firm in order to get the results you want for your business - but you can also achieve your goals by hiring a video production company.
Today’s affordable technology allows us to shoot, watch, and share massive amounts of video content from the smartphones in our hands. It’s no surprise that YouTube views regularly surpass four billion each day! At Wide Awake Studios, we regularly work with companies and organizations to create films that cut through the noise by telling their unique, engaging story. We’d like to tell you why it’s so important for you to invest in a professional video for your business.
1. PROFESSIONAL VIDEOS ARE GREAT CONTENT FOR YOUR WEBSITE
Incorporating video into your website is the best way to capture a visitor’s attention. When it comes to web content, video conveys a lot more information than a blog post, image, or infographic. Even a short video can tell your brand’s story a lot better than other forms of content, because film brings your business to life by showing your personality, values, and culture. This can trigger a viewer’s emotions, and lead to the desired action.
2. VIDEOS RECEIVE MORE ENGAGEMENT ON SOCIAL MEDIA
Businesses share videos on social media more than any other form of content. And videos get a much higher engagement rate than other forms of content because they don’t require the viewer to do any work - they’re quick and easy to watch. For example, videos on Facebook see an engagement rate of 6.09 percent, while photos only see a 4.42 percent engagement rate.
3. VIDEOS HELP ENHANCE BRAND AWARENESS
Brand awareness is vital to growing a business. After all, you won’t get any leads if no one knows about your business in the first place. Through original, succinct videos, you can share your message with potential clients across the internet. Whether you want to use it for advertising purposes or share it on your website and social channels, unique video content will engage potential customers while introducing or reinforcing your brand’s message.
4. YOU WILL SEE A HIGH ROI
While building brand awareness is still a benefit of creating professional videos for your business, there are additional reasons why it is worth investing in. According to a HubSpot study, the average video keeps 37 percent of viewers engaged for the entire length of the video.
Sharing video online also allows you to track certain metrics, such as shares, unique views, and likes, which measures your video's reach; you can further gauge effectiveness by linking your video to sales. And because you can so easily measure the effect that video has on your business, you’ll want to make sure to put your best foot forward by creating video that perfectly represents your business.
5. YOU CAN BETTER CONNECT WITH YOUR AUDIENCE THROUGH VIDEO
Online, you only have a few seconds to win over your audience’s attention. More people prefer to learn about a business through video over text, which usually takes longer to read than the length of a video. Video evokes a viewer’s emotions, and it also helps them quickly imagine how your product or service can benefit them or make their lives easier.
6. VIDEOS OFFER SEO VALUE
Search engines like Google prefer pages with video content over those without. Therefore, having a professional video on your website will help your organic rankings and drive more visitors and potential clients to your website to learn about your brand.
WORKING WITH PROFESSIONAL VIDEOGRAPHERS
We’ve talked about how video is the best way to quickly engage your customers, even if it’s a simple story on social media. So it makes sense to entrust your company’s unique story and message to an experienced video production company - here’s why:
A full-service team will help you develop your video from concept to completion - from creative ideas and pre-production planning, to shooting and post-production, they will have you completely covered.
Professional videographers have all of the equipment they need to make your video look and sound it’s best. They have various camera, lens, lighting and sound options to meet your needs and your budget.
Your production team will ensure that you get plenty of footage to tell your story, and then some. (There’s nothing worse than realizing, during the editing process, that you forgot to capture something; a second shoot wastes valuable time and resources.) Lastly, professional editing will polish your video and incorporate captivating animation and motion graphics.
Wide Awake Studios is a full-service, Kansas City-based video production studio that works with companies large and small to tell their brand’s story. If you have any questions, or are interested in talking with us about your video project, contact us. You can also view our work to see some of our corporate documentary film work.